Privacy Policy

This privacy policy applies whenever Maui Jim collects, processes, stores, uses, discloses, or transfers your personal information in electronic or paper form, including when approved partners or other Kering affiliates act on our behalf. It sets out how your data is handled by us and our authorized partners. In certain situations, additional policies may apply, especially when using specific products or services. When this occurs, you will be informed of these additional policies, and such policies will take precedence over this privacy policy unless they explicitly reference it. It is important to note that this policy does not govern products or services provided independently by other companies, such as franchisees, licensees, or social media platforms, where different privacy rules will apply.

This policy covers the collection and use of personal information by Maui Jim as the data controller. As a data controller, we determine the purposes and methods of processing your personal data. We may share your information with approved partners or other members of Kering, acting as data processors, who follow strict confidentiality agreements and security protocols while using your personal data only as instructed. Certain third-party partners, including franchisees, licensees, and social media platforms, may also determine the purpose and method of processing, in which case their own privacy policies govern the handling of your data.

The policy explains why personal information is collected, how it is used, and the rights users have regarding their data. We process personal information to fulfill contracts, provide products or services requested, manage accounts, handle payments, process orders, deliver products, administer returns, and maintain accurate records. Personal data may also be used to manage and enhance a Maui Jim profile, ensuring the information is current and allowing for a personalized customer experience. Data may include purchase history, preferences, contact details, and other relevant information provided directly or obtained from other sources. This information is also used to offer tailored customer support, whether in stores, online, or via communication channels like phone, chat, social media, or video.

For residents of specific countries, local data protection laws may impose additional requirements. Specific appendices address privacy rights and legal bases for processing personal information for residents in Australia, the United States, California, Guam, Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea, and Azerbaijan. These guidelines ensure compliance with local legislation and consumer protection standards while enabling Maui Jim to provide a tailored experience.

In all cases, Maui Jim takes steps to maintain accurate and up-to-date personal information, including correcting errors, removing duplicate entries, and maintaining data consistency. Personal information may also be temporarily stored to provide a unified service experience, including facilitating purchases, responding to inquiries, and offering notifications related to products, services, or special events.

Overall, this privacy policy establishes the principles and procedures by which Maui Jim and authorized partners manage personal information, with the goal of protecting your data, complying with applicable laws, and delivering a personalized and secure customer experience.

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